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Search Engine
Optimization (SEO)
Search
engine optimization (also known as SEO) is an art and a
science that can have a tremendous impact on the success
of your website. Google, the industry-leading search
engine, processes over 100 million searches EVERY DAY!
How many of those searches are related to your website,
product or service? TMS Web Design can help you
optimize your site to maximize your search engine results.
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Research and planning
You know your audience is out there, and you know
they are looking for your services, but do you know
how they are asking their search the questions? Before
beginning
the search engine optimization process, you need to
know what words and phrases you are trying to focus
on --- they may not be what you were expecting.
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Content-based search engine optimization
Is the content of your website planned and written
in a way that makes the most sense from a web search
perspective? This component of search engine
optimization involves not only the text and content
of your site, but also the navigational structure
and linkages between pages.
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Structure-based search engine optimization
A handful of design decisions and implementation
techniques can make a huge difference in how well
search engines "see" your website content. The
effects of these search engine techniques can
determine how much of your site is indexed, how well
they match your site to the relevant searches and,
ultimately, how effectively your site draws traffic.
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What
are the Major Search Engines?
No surprise, Google currently holds the #1 spot.
It wasn't that long ago that Yahoo was king and
Google was yet to be born. There was a time when there
were a dozen search engines considered to be major
players. Today, Google, Yahoo, and MSN dominate
roughly 95% of all the search engine traffic
generated in the US. Keep in mind that AOL
has partnered with Google to provided the bulk of
their results. Thus, when
it comes to our optimization services, our main
focus is generating top positions within the big
three - Google, Yahoo and MSN.
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Google
also supplies results to Earthlink, AT&T and dozens of
other partners. Yahoo has recently purchased Overture,
AltaVista, FAST and Inktomi, making it Google's #1
competitor.
Other
notable search engines include:
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